At pink hill, our vision goes beyond simply selling products — we are building a wellness-focused brand rooted in nature, quality, authenticity, and responsibility.

My professional journey spans nearly 25 years across Canada and Pakistan. After studying Accounting and Finance at McGill University, I spent close to 10 years working in Canada with KPMG and PwC  in audit, restructuring, and advisory roles. Those experiences taught me the importance of professionalism, systems, transparency, and attention to detail.

Over the past 12+ years in Pakistan, I have worked in mining and natural resources across challenging environments across Pakistan, building hands-on operational experience and learning how to bridge international standards with local realities.

pink hill was created with the belief that Pakistan’s natural products deserve to be presented to the world with pride, consistency, and modern quality standards. While Himalayan pink salt remains at the heart of our business, our long-term vision is broader.

With my family roots being in Loralai, Balochistan, I have a deep connection with agriculture and natural products. Alongside salt, we are also developing locally grown olive oil from our orchards and processing facilities, as well as naturally grown spices that support healthy living.

Just as important to us is how these products are sourced and produced. We believe in responsible mining practices, fair treatment and wages for workers, and building businesses that create long-term value for local communities. Sustainability, respect for people, and ethical operations are values we want reflected in every part of our work.

We want pink hill to represent products that are not only natural and high quality, but also contribute to physical, mental, and overall well-being. Our focus is on authenticity, innovation, responsible sourcing, and building long-term trust with customers around the world.

We are proud to be building a modern Pakistani brand that combines local roots with global standards, and we are excited for the journey ahead.

Arsalan F. Jogezai CA, CPA
Co-Managing Director
pink hill